About Email Frameworks
An email framework consists of a template shell that is paired with a library of pre-structured modular content boxes. These content boxes can be placed into the base template in any combination, resulting in many different, yet consistent email layouts.
Benefits
The email framework will enable you to create efficiencies by establishing a level of consistency and flexibility for designers, developers & subscribers.
- Centralized Resources: All modules are located in one library/repository.
- One and Done: Common patterns and solutions can be developed only once and implemented consistently.
- Consistency: Conflicting art direction and variability is reduced due to prescribed solutions.
- Work Smarter: Design and production resource time is freed up to focus on bigger-impact initiatives and evolution.
Email Template Location
The Template is located at:
Shared Content>Surgical Framework>JJ_SFMC_Email_Marketing_Template_Toolkit>Template
And the modules for building the email are located at:
Shared Content>Surgical Framework>JJ_SFMC_Email_Marketing_Template_Toolkit>Modules
Email Client Support
The Flexible Framework was coded to be quality assurance tested in the following email clients which represent ~95% of all email opens. Emails will not look identical in all email clients due to varied CSS support, but our approach is one of progressive enhancement — meaning, giving a great experience to most instead of a marginal experience to all.